PRINT DESIGN
Examples from various clients
i'd rather look schleppy than preppy
"I'd rather look schleppy than preppy" / 2010T-Shirt Design

Inspired by a quote from Sarah Silverman’s dad this typographic based design was a play on the fashion industry's push for us to consume the new look. Schleppy derives from the word schlep of Yiddish origin (meaning run-down, dowdy or frumpy). From that I thought who better to contrast and play on this than jewish actress Audrey Hepburn with her classic "preppy" look.
cyan horticulture origins

CYAN Horticulture - Origins / 2010Invitation / 4" x 6"


For the second consecutive year, Cyan Horticulture & Marie Khouri have teamed up to create ‘Origins’, a temporary installation at the Interior Design Show West. To be held at the new Vancouver Convention Center, on October 14th through the 17th, this show combines art, architecture and design of all kind.

The thought and focus of this years invite was to concentrate the elements and the idea behind this exhibit. Simplifying the focus to the end point of it’s evolutionary concept, the orchid. Transitional background images of cross sectional bone fragments fade to black contrasting the crisp smoothness of each petal. This collaboration of horticulture design and art will be a must see for plant lovers, designers and the artistically inclined alike.
i heart betty betty tshirt
I heart Betty White / 2010T-Shirt Design

This was another illustration from my "Drawing a Day" series. How can you not love Betty White? Actress, comedian and philanthropist she not only deserves our love but our respect too. I made this design in honour of her and upcoming appearance on SNL with all profits going to the Morris Animal Foundation. We love you Betty!
new business card lauder
LAUDER / 2009Personal Identity System: Business Card

A number of idea’s were worked through for the logo, I wanted it to encompass a number of words: logical, professional, typographic, modern, minimal, balanced, clean and beautiful. My main focus was on spacing, keeping the same width between the logo elements, around the entire logo and the contact info. Then the contact information is aligned to the serifs and letter forms within the logo. As a final touch an embosing was used to get that corrugated cardboard feel.
CYAN Horticulture Website Invite
CYAN Horticulture- money does grow on trees / 2010Invitation / 4" x 6"

With this piece we had a very specific audience that we wanted to target. It all started off with the copy; ‘money doesn’t grow on trees’, a very well know expression. I thought it would be interesting to play against this idea given that cost is a big reason why people don’t invest in gardening and horticultural services. The truth being though that a well maintained and beautiful garden not only adds to the look of a space but adds property value. All the visuals sprung from this idea.
james lauder - le cube layouts james lauder - le cube font
Le Cube / 2010Exhibit Layout / Brandmark / Font Design

The exhibit layout for ‘Le Cube’. The exhibit centers around a plant container system that is comprised of smaller squares, rectangles and other tetris like shapes that when all assembled form a single large cube. To keep things clean and organized I stuck to a 4 column grid and used teal from the logo as the only accent color. There was a great deal of technical information, renderings and photographs that had to not only be organized in a logical way but also had to be kept in scale with each other. The simplicity of the layout was key to keeping that consistency.

For the font I wanted a modular font but something that went past just basic square type to encompass the idea behind the project. I think the brandmark really captures that idea. After the project was complete I designed the full isometric font with 3 alternate angles.
speaking for a long time
Adrienne L. Burk - Speaking for a long time / 2010Book Cover / 6" x 9"

Designed for Adrienne L. Burk and the UBC press, with this cover they really wanted to focus on the image and keep things extremely clean and simple. Abstract: "Three monuments in Vancouver, British Columbia, located closely in time and geography and all concerning violence, were created not by one, but rather by three separate groups of advocates. Given that in each case the advocates were drawn from the socially marginalized, it would seem logical that the groups would have had to work together to accomplish something as complex as gaining access to public space with the permanence of monuments. But instead, a close examination of the development and uses of these three monuments reveals the profundity of several mechanisms of social distance. Those noted here include (a) the intransigence of structures of social exclusion, (b) the dispossession caused by the legacy of colonialism, and (c) the nature of trauma."
james lauder - our finest hour(s)
Our Finest Hour(s) / 2009Invitation / 8.5" x 5.5" / Poster / 14" x 22"

I had a number of headlines I was working on involving “adapting to change” as a response to what was going on in the economy. From this came the bird imagery. Birds were once dinosaurs but evolved into what they are today in order to survive. I wanted the poster to speak of quality, time, pride and that this could be “our finest hour” rather than a near economic depression. I’m proud to say this was the design chosen to represent the school/ department for that event. Below are some of my work through’s before arriving at my final solution.
james lauder - fashion arts program guide
VCC Fashio Arts Program / 2009Program Guide / 8.5" x 11"

This was a very in depth project. The main challenge was to organize the content in a clear and logical manner with a fresh cohesive look. The copy had to be either edited or rewritten from start to finish. Starting with a basic grid to keep the content organized then carrying the same look from the interior to the cover. I used color coding to divide the guide into easy to find sections; school/application, diploma program and certificate program information. The Fashion Arts logo as seen on the cover was also created for this project.
james lauder - english leather
English Leather / 2009Packaging ReDesign / 3" x 6" x 1.5"

The saddle is the core of this brand identity; rugged, tough, adventurous with a rustic charm. It just needed a modern twist in order to engage a younger market. Keeping my design work minimal and bold I played around with the size and placement, giving the logo more literal meaning. I wanted to engage people with the visual humour of the logo placement and have them pick it up to experience the texture and quality of the packaging.
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