PRINT DESIGN
Examples from various clients
CYAN Horticulture Website Invite
CYAN Horticulture- money does grow on trees / 2010Invitation / 4" x 6"

With this piece we had a very specific audience that we wanted to target. It all started off with the copy, 'money doesn't grow on trees' is a very well known expression. I thought it would be interesting to play against this idea seeing as cost is a big reason why people don't invest in gardening and horticultural services. The truth being that a well maintained and beautiful garden not only adds to the look and feel of a space but it also adds property value. All the visuals sprung from this idea.
james lauder - le cube layouts
Le Cube / 2010Exhibit Layout / Logo Design / Font Design

This project started off as an exhibit layout and logo design for a the exhibit called 'le cube'. The exhibit centers around a plant container instalation that is comprised of smaller squares, rectangles and other tetris like shapes that when assembled form a single large cube. I knew I wanted a modular font but something that went beyond just basic square type to encompass the idea behind the project. After the project was complete I designed the full isometric font with 3 alternate angles.
james lauder - le cube font
Le Cube / 2010Exhibit Layout / Logo Design / Font Design

This project started off as an exhibit layout and logo design for a the exhibit called 'le cube'. The exhibit centers around a plant container instalation that is comprised of smaller squares, rectangles and other tetris like shapes that when assembled form a single large cube. I knew I wanted a modular font but something that went beyond just basic square type to encompass the idea behind the project. After the project was complete I designed the full isometric font with 3 alternate angles.
james lauder - burk book cover
Adrienne L. Burk - Speaking for a long time / 2010Book Cover / 6" x 9"

Designed for Adrienne L. Burk and the UBC press, with this cover they really wanted to focus on the image and keep things extremely clean and simple. Abstract: "Three monuments in Vancouver, British Columbia, located closely in time and geography and all concerning violence, were created not by one, but rather by three separate groups of advocates. Given that in each case the advocates were drawn from the socially marginalized, it would seem logical that the groups would have had to work together to accomplish something as complex as gaining access to public space with the permanence of monuments. But instead, a close examination of the development and uses of these three monuments reveals the profundity of several mechanisms of social distance. Those noted here include (a) the intransigence of structures of social exclusion, (b) the dispossession caused by the legacy of colonialism, and (c) the nature of trauma."
james lauder - cyan horticulture invite james lauder - cyan invite layouts
CYAN Horticulture - Living Ice / 2009Invitation / 4" x 6"

CYAN Horticulture & sculptor Marie Khouri present “Living Ice” a collaboration of horticulture and furniture design at Interior Design Show West, from September 17th to the 20th. This minimal, clean, organic design was inspired by the combination of the 2 designers crafts. The lines and transitional gradients were taken from images of Marie Khouri’s stunning chair piece which will sit in the center of the show display. The colors for the invitation were pulled from Dave Demer’s (CYAN Horticulture) beautiful selection of plants being showcased in the display, a mix of Agave, Alocephalus and Echinops Latifolius.
james lauder - carney love lookbook
Carney Love Look Book / 2009Look Book / 3.5" x 9.5"

Carny Love Look Book for Fall/Winter 2009. A stunning new collection by Christie Clayton. This design combined a number of influences to achieve the overall look and mood. Inspired by the 30’s, gypsies and the Rider-Waite Tarot deck, I really wanted to add to the feeling of the collection without distracting from the purpose of the book. Some of the details I’m most proud of are the symbol and card designs for the backgrounds, along with the layout design flexibility used to accommodate a variety
of garments and photo dimensions. Cover image by Jean Paul Lanlois, Photo's by Lumondo Photography,
Garment Flats by Micheal Miller.
james lauder - our finest hour(s)
Our Finest Hour(s) / 2009Invitation / 8.5" x 5.5" / Poster / 14" x 22"

I had a number of headlines I was working on involving “adapting to change” as a response to what was going on in the economy. From this came the bird imagery. Birds were once dinosaurs but evolved into what they are today in order to survive. I wanted the poster to speak of quality, time, pride and that this could be “our finest hour” rather than a near economic depression. I’m proud to say this was the design chosen to represent the school and department for that event. Below are some of my work through’s before arriving at my final solution.
james lauder - identity system
LAUDER / 2009Personal Identity System: Business Card / Stationary

For the logo I worked through a number of idea’s, some more illustrative than the final version, but it was missing something. So I went back to my notes and looked at what I wanted to convey: logical, professional, typographic, modern, minimal, balanced, clean, professional and beautiful. The spacing is the same width between the logo elements, around the entire logo and the contact info. Then the contact information is aligned to the serifs and letter forms within the logo. I took that spacing and highlighted it with the UV gloss stripes. All in all allot of alignment and sizing.
james lauder - fashion arts program guide
VCC Fashio Arts Program / 2009Program Guide / 8.5" x 11"

This was a very in depth assignment. Not only did the entire program need to be laid out and reorganized but the copy had to be rewritten from start to finish. I started with a basic grid system to keep things clean and simple then carried the same look from the cover into the interior. I used color coding to organise the document into easy to find sections; school/application, diploma program and certificate program information. Another element I’m proud of is The Fashion Arts logo as seen on the cover which was created for this project.
james lauder - cid stationary
Center for Instructional Development / 2009Corporate Identity System: Business Card, Stationary & Post-it

The logo is a combination of word mark and symbol. The core of the font is Helvetica Neue; a clean, simple, fresh font, which also conveys an honest friendliness. The vertical connections between the letters symbolize support and collaboration two of the CID’s core values. Combining the symbol of the plant (renewing/developing) and the book (reading/education) fully encompassed what the CID do as an organization and the emotions they wanted to evoke.
james lauder - english leather
English Leather / 2009Packaging ReDesign / 3" x 6" x 1.5"

I really liked the logo for English Leather. I felt that image was the core of their brand identity, rugged, tough, adventurous with a rustic charm. It just needed a modern twist in order to engage a younger market. I kept my design work minimal and bold and had more fun with the size and placement. I wanted to engage people not just with the visual humour of the logo placement, but to pick it up and feel the texture and quality of the box.
james lauder - big brothers
Big Brothers & Sisters of Canada / 2009Informational Pamphlet / 8.5" x 11"

The main objectives for this project were to raise awareness, get people active and deliver the information in a friendly easy to read way. Organization of content was key but the other big part of this task was to select images that struck the right note.
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